As an industry leader worldwide, the Norwegian firm Øveraasen AS unveiled a new generation of snow removal equipment at inter airport. We realized a trade fair concept for the company that struck the right note for a product premiere. Øveraasen AS has been making snowploughs, snow blowers and snow sweepers for 80 years and its products can be found at nearly all international airports.
The design of the white cover over the exhibit area which was visible from a distance combined the basic shape of snow crystals with the linear structure of packaging tapes. This had the effect of "permanent uncovering", which drew visitors' attention to the products throughout the trade fair period.