The fair is an important marketing tool and serves as a platform for contacting customers on a personal level. Currently there is uncertainty about when and in which form an analog exchange between companies and customers will take place again. By expanding the possibilities of trade fairs and events through digitalization, the exchange of information between companies and customers can be maintained and expanded further.
With digital tools, you not only offer customers and prospects access to your information offer, but also space for long-term contact. Product videos and animations can be integrated without any problems, messages can be conveyed in a targeted manner and complex relationships can be explained in multimedia. Additional presentation and interaction options can be used in the long term.