Client / Location
KUKA Roboter GmbH
K, Düsseldorf


Concept and design
weiskind Werbeagentur GmbH

KUKA Roboter specializes in robotics and automation technology and is one of the leading manufacturers of industrial robots.

The challenge

To implement the design with its complex, polygonal flatness using solid and fabric materials. Wall and ceiling contours were emphasized using LED light coves. A sprinkler system also needed to be fitted for fire safety. 

Secure installations were prefabricated for the presentation of the robots to ensure that they remained in their assigned positions during the demonstrations, despite their huge amount of kinetic energy.


Für die Präsentation der Roboter wurden sichere Installationen vorgefertigt, dass diese bei der Präsentation, durch die enorm hohe Bewegungsenergie, standfest an ihrer vorgegebenen Position verharrten.

The staging

The concept for the high-class, representative trade fair presentation was created by weiskind Werbeagentur GmbH. The graphics used were a fixed component. The color specifications – white, gray and orange – were taken from the corporate design.

“bluepool was extremely successful in realizing KUKA's very challenging design concept in line with the corporate design specifications. The success factors of the cooperation were the teamwork in designing the stand construction, the project management and the very pleasant personal contact.” — Ricarda Weissenhorn, KUKA Roboter GmbH

Fotodesign Schiemann