Client / Location
Michael Hörauf Maschinenfabrik GmbH & Co.KG
Concept and Design
HÖRAUF is a leading manufacturer of innovative special machines for the graphic and packaging industry in the product fields of book covers, binder production, paper drink containers and packaging, and systems for drinks and food packaging.
The assignment was to design the company's first ever stand without machine exhibits. Hörauf wanted to address end customers of the packaging industry directly as an innovative mechanical engineering partner and present only mechanically engineered end products from its product ranges.
A clearly structured and open stand concept, taking account of the corporate design color specifications. A freestanding, open cube that was decorated with 300 cups as a machine adaption. This is precisely the number of cups that a Hörauf machine produces in a minute. The exhibits were visible from all sides in the display cabinets, and large-scale graphics on the walls depicted the Hörauf product portfolio.