Client / Location
AMANN & Söhne GmbH & Co. KG
Texprocess & Techtextil, Frankfurt


Concept und Design

AMANN is one of the world’s leading companies for premium sewing and embroidery threads. From universal sewing threads to special high-tech thread, AMANN offers a wide range for all sewing applications. 

The Challenge

The new trade show concept plans to expand the textile character of the previous concept. The trade show booth should appeal to its visitors in an innovative, open and friendly manner. Of particular importance is the arrangement of the seam samples – an individual product presentation.

The staging

The Amann trade show booth is presented in a personable, open design with clear zones. The trade show visitors get an overview of the applications and products.

The space features a work area with tables, standing desks with media components, a modern, open lounge and an inviting meeting place with a bar. Invited guests are welcomed at the information counter, where they receive an orientation guide.

A special eyecatcher is the attractive logo installation on the wall behind the bar. The presentation of the thread design on a backlit fabric and the mix of materials really make the raised logo stand out.

„In our collaboration with bluepool, I particularly appreciate the creative and professional implementation from the idea to the finished concept – from Stuttgart to Shanghai!” — Nadja Krautter, AMANN GROUP Communication Manager

bluepool GmbH
AMANN & Söhne GmbH & Co. KG

AMANN & Söhne GmbH & Co. KG

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