Under one roof

Client / Location
Alpha Deuren International B.V.
R+T, Stuttgart

Concept and Design

The Dutch firm Alpha Deuren is one of Europe's leading manufacturers of industrial doors. We have been designing and realizing a suitable brand presentation for the company's 3-yearly lead trade fair for many years.

The challenge

Both the exhibitor and its co-exhibitors, who are distribution partners of the company, needed to be presented jointly in two stand areas. Although each company appeared independently, they were brought together under the "roof" of Alpha Deuren.

The staging

To represent the partnership between the joint exhibitors in the different areas, we made the whole exhibition space open and inviting on just one level. In line with the corporate design, we created an orange slatted structure that formed a light yet eye-catching roof, under which the partners appear together. The large industrial doors from the exhibitors' portfolios are fully functioning so that visitors can experience, touch and test them in situ.

A large communication area with tables and chairs offers an inviting space for guests to chat and creates a relaxed, informal atmosphere in harmony with the spirit and corporate culture of Alpha Deuren. The whole trade fair presentation reflects the character of this modern yet down-to-earth company.


A large communication area with tables and chairs invites guests to sit and have a chat, creating a relaxed, informal atmosphere, which also matches the character and corporate culture of Alpha Deuren. The whole exhibition appearance reflects the nature of the modern and yet down-to-earth company.

KD Busch

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