The aim of the stand was to present the new airberlin brand identity and encourage people to identify emotionally with the products. Functioning exhibits were needed which visitors could use.
An appealing, open concept was needed which would make the theme-focused areas of the stand inviting for visitors. The product innovations and new brand orientation were to be visualized with large graphics. A spacious meeting area on the upper level was used exclusively for intensive meetings on the trade visitor days.
An important requirement of the stand concept was a sustainable and interactive stand design that could be reused multiple times and expanded.
airberlin showcased its portfolio on a 2-story stand and offered ITB visitors a live experience of its high-quality products and services.
It unveiled its new long-haul Business Class seats to the public for the first time and invited visitors to rest a while amid all the hustle and bustle of the trade fair. Visitors were also able to test the company's globally unique in-flight restaurant service. The airgusto menus from fashionable international restaurants could be ordered directly at the stand.
The airline offered visitors many exclusive offers throughout the trade fair period, such as attractive discounts or the opportunity to take home a photo of themselves in front of the sunny landscape of California in a photo box as a souvenir.