Hörauf: The art of engineering.

Customer / place
Michael Hörauf Maschinenfabrik GmbH & Co.KG
Drupa, Düsseldorf

Concept and Design

HÖRAUF is a leading manufacturer of innovative special machines for the graphic and packaging industry in the product fields of book covers, binder production, paper drink containers and packaging, and systems for drinks and food packaging.

The challenge

To conceive a trade fair stand for the firm for the first time without machine exhibits, enabling Hörauf to showcase itself to end customers in the packaging industry as an innovative engineering partner, and exclusively displaying machine-made end products from the product ranges.

The staging

A clearly structured and open stand concept in line with the corporate design colours. A free-standing, open cube, which was decorated as a machine adaptation with 300 containers. This is the exact amount a Hörauf machine produces in a minute. The exhibits can be viewed from all sides in the display cases, while large-scale graphics on the walls bring the Hörauf product world to life. 

Fotodesign Schiemann