Three individual cube-like areas, the design reminiscent of materials delivered on pallets, represent the business divisions. Warm colour tones from the same colour family emphasise the unity of the areas, as does the matching basic structure of the cubes.
Within these cubes right there on site, visitors can discover how the individual building materials are used. For the Multipor brand insulating materials in a model house are revealed using cross-sections. Fermacell used a ventilation channel to show how the materials can be used. In the Ytong/Silka area, a single-family house is used to show the practical applications of aerated concrete. The potential build height of 7.50 m is fully exploited for the cubes, in order to showcase the brands and materials realistically and vividly.
An action area propels visitors live into the thick of it: Xella demonstrates the cleaner process of the materials using product tables, on which mortar, for example, is being mixed. A large seating and communication area directly behind the information counter provides plenty of space for chats and contact. The Baubuch 2015 is also on show – a renowned and free reference book produced by Xella for architects and building contractors.