ØVERAASEN: WORLD PREMIERE WITH SNOW-HOW

Client / Location
Øveraasen AS
Inter airport, Munich

Services
Concept and Design
Realization

As an industry leader worldwide, the Norwegian firm Øveraasen AS unveiled a new generation of snow removal equipment at inter airport. We realized a trade fair concept for the company that struck the right note for a product premiere. Øveraasen AS has been making snowploughs, snow blowers and snow sweepers for 80 years and its products can be found at nearly all international airports.

The challenge

To develop a weatherproof trade fair concept for the world product premiere of a new generation of innovative and futuristically styled snow removal equipment.

The staging

The design of the white cover over the exhibit area which was visible from a distance combined the basic shape of snow crystals with the linear structure of packaging tapes. This had the effect of "permanent uncovering", which drew visitors' attention to the products throughout the trade fair period.

Overaasen Messekonzept

Photograph
Fotodesign Schiemann