Under one roof

Customer / place
Alpha Deuren International B.V.
R+T, Stuttgart

Concept and Design

Dutch firm Alpha Deuren is one of the leading manufacturers of industrial doors in Europe. For many years now, we have been designing the right brand appearance for its exhibition held every 3 years.

The challenge

The exhibitors and co-exhibitors, who are the company's sales partners, need to be presented as partners in two stand areas. Although each firm is appearing independently, they are together under the Alpha Deuren “roof”.

The staging

To present the different exhibition areas as a coherent partnership, we have designed the entire exhibition space on one level, creating an open and inviting feel. In line with the corporate design we created an orange lamellar structure, which delivers a light and yet impactful roof over the partners' exhibition spaces. The large industrial doors from the exhibitors' portfolio are fully functional, enabling visitors to experience, touch and test them on site.


A large communication area with tables and chairs invites guests to sit and have a chat, creating a relaxed, informal atmosphere, which also matches the character and corporate culture of Alpha Deuren. The whole exhibition appearance reflects the nature of the modern and yet down-to-earth company.

KD Busch